Marketing Business Partner | London (Hybrid) | £70,000 - £80,000
A founder-led, private equity-backed consultancy is seeking a Marketing Business Partner to lead direct, customer-focused marketing for its consulting division. This is a hands-on role for someone who enjoys turning expert insight into real commercial conversations.
The role
- Act as Marketing Business Partner to the Chief Customer Officer and consulting leaders, getting to know their growth priorities, propositions and target customers
- Turn the firm’s insight and content into focused B2B direct marketing campaigns aimed at senior decision-makers
- Use CRM and customer data to segment audiences, prioritise activity and support timely follow-up
- Develop customer journeys across email, digital, events, thought leadership, social and direct outreach
- Shape clear propositions, messages and calls to action
- Come up with ideas for new campaigns and routes to market, then own the operational detail needed to deliver them
- Write high-quality briefs and work with the central Marketing team across brand, content, digital, events and automation
- Manage campaign plans, schedules, dependencies and stakeholders from concept through to launch and follow-up
- Make sure customer engagement and next steps are recorded consistently in the CRM
- Track and report on engagement, meetings, pipeline influence and ROI
About you:
- Strong B2B direct marketing experience, ideally in professional services or another relationship-led environment
- A track record of using customer insight, CRM data and segmentation to build targeted campaigns
- Experience turning specialist content into clear communications that create commercial opportunities
- Confident working with senior commercial stakeholders and coordinating delivery through a wider marketing team
- Strong operational discipline, with a firm grip on detail, deadlines and dependencies
- A balance of creativity and delivery: you can generate ideas and turn them into measurable activity
- Commercial, curious and proactive, and comfortable creating structure where things aren’t yet defined
If you are an experienced Marketing Business Partner looking for your next opportunity, please submit your CV today.